Logo Research: The Art of Logo Design - Seyi

It came to our attention today, that our logo is not suitable in the sense that it is not replicable, and the use of black in our logo may not be seen in the corners of our frames. So, we decided to go back to the drawing board, starting off with research and more planning.

Today we watched this video off YouTube in order to learn how to create a better logo:

 

From this, we learned:

• Now logos look more modern, assisted by simplicity. Complex designs connote status of aristocracy and Victorian era
• A good logo should be well recognisable in order to satisfy brand identity. This can be done by making it simple and so it can be used everywhere and still look the same.
• Logos should have an interesting interruption in order to look more appealing to the eye, nothing too complex, but as simple as the red strikes through the NASA logo
• The colour scheme should be able to fit every situation its in and match all backgrounds and frames. This is why it advisable to play with transparency of the logo, in order to have the logo blend in with every frame.
• A logo should be timeless. it should not be affected by the changes of time or fashion, even if the font originates from something old, it can still be made contemporary, such as the Metallica Logo. There are some fonts which instantly put people off, such as Curlz. It was cute when we were younger, but when you are older it just becomes annoying and childish.